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An accredited investor is someone who has $1,000,000 of net assets or $300,000 in earnings each of the last two years. If you are not an accredited investor please disregard this page and refer to Univenture.com for information relating to the company. We are not taking any investment from non-accredited investors.

What are feeds? I see "RSS", "XML", and "Atom" out there, but I don't know how I might use these links when I find them.

Feeds are a way for websites large and small to distribute their content well beyond just visitors using browsers. Feeds permit subscription to regular updates, delivered automatically via a web portal, news reader, or in some cases good old email. Feeds also make it possible for site content to be packaged into "widgets," "gadgets," mobile devices, and other bite-sized technologies that make it possible to display blogs, podcasts, and major news/sports/weather/whatever headlines just about anywhere.

Why is This a Good Thing?

Subscribing to feeds makes it possible to review a large amount of online content in a very short time. Feeds permit instant distribution of content and the ability to make it "subscribable." Advertising in feeds overcomes many of the shortcomings that traditional marketing channels encounter including spam filters, delayed distribution, search engine rankings, and general inbox noise.

How do I read feeds?

If you want to browse and subscribe to feeds, you have many choices. Today, there are more than 2,000 different feed reading applications, also known as "news aggregators" (for text, mostly) or "podcatchers" (for podcasts). There are even readers that work exclusively on mobile devices. Some require a small purchase price but are tops for ease-of-use and ship with dozens of feeds pre-loaded so you can explore the feed "universe" right away. Free readers are available as well; a search for "Feed reader" or "Feed aggregator" at popular search sites will yield many results. A handful of popular feed readers are listed at the bottom of this page. A typical interface for a feed reader will display your feeds and the number of new (unread) entries within each of those feeds. You can also organize your feeds into categories and even clip and save your favorite entries (with certain applications). If you prefer, you can use an online, web-based service to track and manage feeds. Online services give you the advantage of being able to access your feed updates anywhere you can find a web browser. Also, upgrades and new features are added automatically.

Popular Feed Readers

Applications

• NewsGator - FeedDemon 2.0 (Windows, more info)
• NewsGator - Inbox for Microsoft Outlook (Windows)
• NewsGator - NetNewsWire (OS X)
• Firefox (via "Live Bookmarks" feature)
• Safari (feed support in the Apple OS X native browser)
• Pulp Fiction (OS X)

Online Services

• Google Reader
• NewsGator (Online)
• My Yahoo!
• Bloglines
• Pageflakes
• Netvibes

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